IQIYI Inc – ADR (NASDAQ: IQ) targets creating more immersive experiences for users. It seems to have made the game-changing move with the introduction of new interactive features to its platform. It was recently that the company unveiled a reality show known as the Game of Shark. It happens to be a show where celebrities work in teams and play mysterious roles linked to murder.
The Rhythm Mode
One of the company’s new interactive features happens to be the Rhythm Mode. It is an outstanding feature that provides a more immersive experience to the viewers. For example, their phones cold vibrate in a way that matches what is happening on the screen.
The other exciting aspect about Shark Mode happens to be the leeway, in which case users can take up the identities of some particular characters. The collection of hidden information happens to be an essential part of the Shark Mode experience.
Analysts applaud iQIYI for the success it continues to witness in the generation of such immersive online experiences to users. The company vows to continue tapping on the interactive multi-sensory video technology to give the viewer experience a great experience.
Back in 2019, the company unveiled a one-stop platform that enabled content creators to move more smoothly with the production and publication of interactive videos. In addition, the company seems to be making progressive steps with its most recent update, considering interactive features that enhance user experiences for the diverse forms of content. As a result, viewers enjoy games, dramas, and advertisements at a whole new level.
The company continues to explore the other ways it could apply its interactivity to enhance experiences, and the other area of focus happens to be storytelling. Users have more say in how the videos they watch end, and that is new. They could choose from up to about 26 different endings to the story they watch at any given time.