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Is Social Media Right For Your Business?

By   /  May 9, 2013  /  Garrett Moon  /  No Comments

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Facebook the most visited site on the Internet. In fact, four of the top fifteen websites in 2012 were social media sites. When you consider that five of the sites on that list were specific to countries outside of the U.S., you realize the scales are tipped towards social media. Social media is not the […]

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The DIY Guide To Building An Audience Online

By   /  April 1, 2013  /  Garrett Moon, Uncategorized  /  No Comments

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Have you ever searched for home repair advice on Google? If you have, then chances are pretty good that you’ve run into Tim Carter.   Tim Carter is a home repair expert. After working as a contractor and custom home builder, he became a newspaper columnist and radio talk show personality for many years. His […]

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BlackBerry Lost The Smartphone Race Because Of One Big Mistake

By   /  March 5, 2013  /  Expertise, Garrett Moon, In Print  /  No Comments

The BlackBerry used to be cool. Manufactured by Research In Motion (RIM), it was once a status symbol. It was up there with the pinstripe suite, a large Starbucks coffee, and flying first class. It meant Important Business. But no more. Now it’s just another phone with a random assortment of features, and it became […]

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The Marketing Secret Behind The Nike Waffle Shoe

By   /  February 4, 2013  /  Garrett Moon, Top Stories  /  No Comments

By now, you may have heard of a man named Bill Bowerman. If not, you have likely ‘worn’ him. He was an American track and field coach, and the co-founder of Nike, Inc. In the early 70’s, Bowerman was looking for a way to create a lightweight shoe for his athletes. He began experimenting with […]

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Better At Marketing: More Than A Catchphrase

By   /  January 9, 2013  /  Expertise, Garrett Moon, Top Stories  /  No Comments

If you did a search for “what is marketing” on Google, it would tell you that marketing is “the action or business of promoting and selling products or services.” That seems accurate, but like everything else, marketing has changed. Yes, we are still promoting and/or selling something – that part hasn’t changed. How we reach […]

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