Fira de Barcelona will organize a new show dedicated to mobility in November . As part of an effort to renew the Barcelona fair offer, Fira de Barcelona is entering into new concepts that seek to bring together business interests from sectors of activity that have gained prominence in recent times.
The new international show Tomorrow.Mobility World Congress (TMWC), in collaboration with EIT Urban Mobility , comes to fill this gap dedicated to the mobility of the future and which will celebrate its first edition between November 16 and 18, with the celebration of Smart City Expo World Congress .
The new fair commitment aims to become an international benchmark for this new mobility promoted in cities by the hand of the administrations. The novel factor of this initiative is that it will be supported by a permanent digital platform, a kind of information meeting and collaboration point on the Internet, and the creation of a permanent space in Barcelona is being studied to promote new initiatives and ideas around citizen mobility.
Tomorrow Mobility “was born with the desire to be the great world benchmark in urban, smart and sustainable mobility” focused on eight major themes: micromobility, public transport, mobility service providers, automotive, last-mile delivery, smart transport systems, smart infrastructures and energy transition and efficiency.
The chairman of the Fira de Barcelona board of directors, Pau Relat, has assured that mobility “has a central strategic importance” for Fira de Barcelona and has pointed out that it is, in his words, the natural evolution of the Smart Mobility Congress, which is celebrated since 2016.
He also added that mobility “opens up multiple opportunities to increase public-private economic relations”. The fair management estimates that in the first edition there may be a number of attendees of the order of 10,000 people and about 25,000 in a second edition, based on the 20,000 professionals who have already joined the mobility platform of the organizers.
Relat has presented the new fair, together with the CEO of EIT Urban Mobility, Maria Tsavachidis; the general director of Fira de Barcelona, Constantí Serrallonga, and the director of Smart City Expo World Congress, Ugo Valenti. Fira promotes the progressive return to normalcy during this pandemic, on the day that the B-Travel tourism sector face-to-face show opened its doors.
The president of the Port of Barcelona, Mercè Conesa; the president of the RACC, Josep Mateu; the founder of SocialCar, Mar Alarcón; the general director of FGC, Pere Calvet, or the curator of the Smart City Expo, Pilar Conesa, among others, have attended the presentation, in their capacity as inspirers of a fair that has the prospect of bringing together companies with a future.
The new event “wants to contribute to responding to mobility challenges, from micromobility to last mile delivery” or infrastructures, an amalgam of sectors that converge around a new trend that drives the need to design more sustainable cities and cozy without weighing down economic activity.
Tsavachidis pointed out that the intention is for this new fair to become “the ‘flagship’ event for sustainable mobility” around the world. In any case, Valentí has emphasized the presence of public administrations in the organization of the event, something that he has described as a “differential fact” with the rest of the sector’s fairs in the world.